Sónia is a UX & Product Design Leader with 20 years of experience rocking the B2B, SaaS, and B2C tech scenes in Portugal 🇵🇹 and the UK 🇬🇧. She loves working with awesome teams (from 8 to 80 members!) and crafting user-centric products that hit the mark. She is all about design, culture, authenticity, and collaboration, and thrives on using design thinking, lean UX, and facilitation skills to foster innovation and bring people together. When she is not designing, she is mentoring the next wave of design talent. Her motto: Let's make magic happen together! ✨